Arinna Lifesciences: Product Executive – Shape the Future of Pharma Marketing
Summary:
Arinna Lifesciences is seeking a highly motivated and detail-oriented Product Executive to join our rapidly expanding pharmaceutical marketing team in Ahmedabad. This is an exceptional opportunity for recent graduates and professionals with 0-3 years of experience in the life sciences field to contribute to the development and execution of innovative marketing strategies. If you’re passionate about pharmaceutical products, brand building, and translating scientific insights into impactful marketing campaigns, we encourage you to apply.
About Arinna Lifesciences:
Arinna Lifesciences is a dynamic and growing pharmaceutical company committed to improving patient outcomes through innovative and high-quality healthcare solutions. We foster a collaborative and supportive environment where individuals can thrive, develop their skills, and make a real difference in the lives of others.
Job Title: Product Executive
Location: Ahmedabad, Gujarat (On-site)
Department: Marketing
Reports To: Product Manager/Marketing Manager
Responsibilities:
As a Product Executive, you will play a crucial role in supporting the development and implementation of marketing strategies for our pharmaceutical products. Your key responsibilities will include:
1. Product Strategy & Planning:
- Contribute to the development of annual brand plans and marketing strategies, aligned with company objectives.
- Conduct thorough market research and competitive analysis to identify market trends and product opportunities.
- Assist in the development of pricing, positioning, and promotional strategies for assigned products.
2. Marketing & Promotional Activities:
- Develop a range of marketing materials, including Visual Aids (VAs), Leave Behind Literature (LBLs), brand reminders, and campaign materials.
- Coordinate with design agencies and printing vendors to ensure timely and high-quality production of marketing materials.
- Plan and execute marketing campaigns, Continuing Medical Education (CMEs) events, webinars, and digital marketing initiatives.
3. Sales Team Support:
- Provide comprehensive training and regular product updates to the field sales force.
- Develop product manuals, brand presentations, and training modules to enhance product knowledge and selling skills.
- Analyze product performance data and gather field feedback to identify areas for improvement and optimization.
4. Product Life-Cycle Management:
- Monitor product demand, forecast future requirements, and collaborate with supply chain to ensure optimal stock levels.
- Support the launch of new products, including the development of content, packaging, and communication strategies.
5. Medical & Scientific Content:
- Collaborate with the medical team to develop accurate and engaging scientific content, monographs, and clinical summaries.
- Stay abreast of the latest therapeutic advancements and relevant clinical studies to ensure the scientific integrity of marketing materials.
6. Cross-Functional Coordination:
- Collaborate effectively with internal teams, including regulatory affairs, supply chain, and sales, as well as external agencies and vendors.
- Ensure the timely execution of all marketing initiatives, adhering to established timelines and budgets.
7. Performance Monitoring:
- Track brand performance using sales data, market insights, and key performance indicators (KPIs).
- Prepare Management Information System (MIS) reports and dashboards to communicate performance trends and insights.
Qualifications & Skills:
- Educational Qualification: B.Pharm / M.Pharm / B.Sc / M.Sc (Life Sciences)
- MBA in Marketing (preferred, but not mandatory for candidates with 0-3 years of experience).
- Strong understanding of the pharmaceutical industry and key therapeutic areas.
- Analytical mindset with the ability to conduct research and interpret data.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Excellent communication, presentation, and interpersonal skills.
- Creative thinking and the ability to manage multiple tasks simultaneously.
- Basic scientific/medical knowledge.
Core Competencies:
- Attention to detail and a commitment to accuracy.
- Effective time management and organizational skills.
- Ability to work collaboratively in a team environment.
- Strong problem-solving skills and a proactive approach to challenges.
- Customer and market orientation.
Benefits:
Arinna Lifesciences offers a competitive compensation and benefits package, including:
- Provident Fund (PF), Employee State Insurance Corporation (ESIC), Gratuity, Bonus
- Comprehensive Health Insurance and Group Personal Accident Insurance
- Group Term Life Insurance
- 2nd and 4th Saturday off
- Opportunities for strong professional growth and career development
How to Apply:
If you are a highly motivated and results-oriented individual seeking a challenging and rewarding career in pharmaceutical marketing, we encourage you to apply. Please submit your updated resume to [email protected].